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Airport Advertising in Kolkata:
A Gateway to Business & Tourism
Airport Advertising in Kolkata: A Gateway to Business & Tourism
With everything being so fast-paced nowadays, grabbing the attention of the intended audience has turned into quite a difficult task. Brands are always on the lookout for advertising platforms that are effective and offer exclusivity, visibility, and engagement. One such platform that stands out is airport advertising. Airports are busy centers of where decision makers and business men,as well as other people with high net worth, come together, making them perfect for brand advertising.
Kolkata, also known as the cultural and business capital of Eastern India, has a growing business landscape and tourism to match. There is also the Netaji Subhas Chandra Bose International Airport (CCU), which serves as a major gateway, allowing the region to strategically benefit from airport advertising to corporate travelers and tourists. With the rise in air travel, using airport spaces of branding is likely to have a lasting effect in the minds of travelers.
In what way can airport advertising be used to reach business professionals in Kolkata?
For targeting business professionals, using digital advertising at the airport is the most effective in Kolkata. Digital screens can be seen in waiting lounges and at the entrance of terminals, allowing them to capture the attention of skilled professionals on the go by delivering powerful short messages and images. Let’s look at how this form of advertising appeals this audience:
Strategic Placement : Billboards, Digital Screens, and Interactive Kiosks can be installed at key positions such as baggage claim areas, business lounges, departure gates, and boarding areas to capture the attention of business travelers. Places which have a high concentration of business travelers shall be able to reap the most out of these advertisements.
High Dwell Time : On average, business professionals utilize around 40-60 minutes at the airport. This gives them more than enough time to become acquainted with various brands. This lengthened exposure increases the odds of brand recognition and an eventual purchase.
Targeted Messaging : With digital advancements, advertisers can optimize their marketing for the time of day as well as the type of business. Adjusting advertisements to match the flying schedules of business meetings and other events will optimize marketing even further.
Premium Brand Association : Advertising in an airport affords the brand a certain level of respect and business class credibility, arguably changing the viewpoint of business travelers. Trust and recognition is easier to build with the help of flying slogans.
Engagement through Technology : QR codes, interactive booths, and digital signboards can actively connect professionals with a brand’s services. As these elements are engaging, they foster prompt action and deeper customer engagement.
Can I use airport advertising to attract tourism in Kolkata?
Certainly, Kolkata’s airport banner ads are great for advertising tourism. Located in strategic points such as baggage claim and the arrival area, these banners can attract tourists to your services, tours or local experiences, enjoying excellent visibility and impact. Using advertisements in the airport can help bolster tourism by accomplishing the following:
Showcasing Popular Tourist Destinations: Large digital display screens advertising various Heritage Sites of Kolkata, its numerous festivals, and luxury heritage hotels can motivate all tourists to visit for longer than usual. Strong visuals of important landmarks will significantly alter travelers’ itineraries.
Assisting Travelers: Visitors are captivated with interactive maps and local attractions, transport and culture-digital boards which help them learn about the area. These features make it simpler for tourists to plan and navigate through their trips.
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Promotions of Hospitality & Services: Hospitality brands like hotels, restaurants, and experience-based brands capturing tourist’s attention with high quality advertising materials showing exclusive promotions. All offer different attractions through timely promotions and instant booking.
Marketing on a Local Level: To promote local spending, the famous crafts, traditional textiles, and cuisines of Kolkata can be showcased. This helps them market their businesses by integrating authentic cultural products that resonate with the visitors.
Targeting International Tourists: A large volume of foreign tourists pass through the airport in Kolkata. That makes it the right place to advertise campaigns focused on tourism and recommendations for services targeted at high-end tourists coming to the country. Such marketing activities contribute towards increasing India’s tourism marketing competitiveness.
In comparison to other forms of advertising, airport advertising is most effective with working adults traveling for business, or for leisure tourism. Whether you are a tourism board wanting to improve your brand value among travelers, or a corporate brand looking to get the attention of key business influencers, advertising in the airport offers the best value for money in terms of reach and promotion of the brand. With the use of technology and creativity, airport advertising promises the most engagement among other platforms. Moreover, strategically targeted advertising at airports fosters the potential for long-term relationships between businesses and valuable customers.
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- 12 February 2025
- 12 February 2025
- 12 February 2025
- 12 February 2025
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