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Creating an On-Brand
Brochure: Design & Timeline
Creating an On-Brand Brochure: Design & Timeline
Brochures are among the most invaluable and flexible printed marketing materials today. When crafted exquisitely, brochures leave a remarkable impact whether it is regarding products, services, or the brand itself. Nevertheless, a brochure is more than just an elegant design—it is aligning the brand correctly. An on-brand brochure increases trust and recognition, whereas an off-brand one can dilute the message and confuse the audience. So, what does it take in aligning the design to the brand, and what is the general time it takes to design a brochure? Let us get to it.
How do I make sure my brochure is on-brand?
Making sure the branding of your brochure stays on point is simple with us. We incorporate your brand’s colors, fonts, and even messaging to make it more appealing to your audience. In addition, Vibrant Branding and Strategies conducts thorough research on your brand to make sure that the brochure design encapsulates your brand’s identity and values so that it resonates to the audience you are trying to reach. Here is how you can help achieve brand alignment.
1 . Understand your brand guidelines : Every business has its unique color palette, logo, typography, tone of voice and imagery so your brand guidelines act as your blueprint. Make sure that the brochure adheres to all branding elements to ensure brand consistency across all marketing materials. If your company does not have official branding guidelines, it is best to create a simple brand guide for the sake of future references.
2 . Use The Same Colors and Fonts Throughout : Your colors and fonts are very important for your brand identity. Stick to the styles already associated with your brand and refrain from tampering too much with new designs. This repetition helps to build trust and strengthen customer recall of the brand.
3 . Ensure Visuals Are On Brand : Your photography, iconography, and visuals should be consistent with your brand standards. Consistent formatting will further enhance the branding strategy you have already built. Always use visuals that represent your brand’s professionalism and ethos.
4 . Use Consistent Tone Alongside Copy : Don’t forget that your brochure is a major component of your brand marketing materials. That’s why brand funnelled voices should always dictate the tone of the content. Aimed at a professional audience? Make sure the content is structured and to the point. More enticing is a french friendship? Then a relaxed chatty tone works. Putting out a tone that doesn’t match your brand can confuse your audience and lessen the message.
5 . Add Your Logo, Tagline, and Other Brand Names : Last but not the least, adding your logo, tagline, and name goes a long way in enhancing brand recall and recognition. However, placement is critical. Such elements should always be present, but their ideal position is somewhere out of the way of cluttered spaces.
6 . Consider Your Audience : Your brand’s primary focus is a particular audience, so make sure the brochure speaks to them. Speak and design in a way that resonates with the audience you are targeting. You may want to do some audience research to help define your messaging, and choices in design a little bit better.
What is the average time required to design a brochure?
The time it takes to design a brochure depends on how intricate the design is and how much feedback the client provides. Typically, brochure designs take 5 to 7 business days at Vibrant Branding and Strategies. Standard procedure calls for us to closely monitor the feedback from each client so that we can adjust our approach and ensure satisfaction. Here is a general guide to it:
1 . Basic Brochure (1-2 days) : A simple brochure such as a one-page or bi-fold brochure with pre-existing content, and graphics can be completed in a day or two. It is ideal for basic promotional needs and venting internal matters.
2 . Standard Brochure (3-5 Days) : A multi-page brochure which includes custom photos and branding, along with uniquely crafted content, usually takes around three to five days. Additionally, this brochure can be used for service or product summaries.
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3 . Detailed Brochure (1-2 Weeks) : In case the brochure requires new images, detailed writing, videos, and high-end photography, expect completion to take anywhere from one to two weeks. The extra time would definitely guarantee more creativity, attention, and professional refinement.
4 . Specialized Custom Print Brochure (2-4 Weeks) : Those high-end brochures containing detailed creative work along with intricate design elements, multiple printing rounds, and revisions can take up a month to complete. It is common for luxury brands, corporate reports, or high-end marketing campaigns to use those brochures.
The process of designing a brochure is not only about appeal, but also functionality as well. It is even more important for your brand’s recognition at a global level. In addition, preparing a checklist before starting the designing lets you not only save time, but also helps you design a product of very high quality. And remember, it doesn’t matter how sophisticated or simple the design is, proper attention to detail in branding will always give the best results. Without a doubt, it is extremely useful to make sure the branding covers everything, because, after all, you want your brochure to work as a brand ambassador and not just another marketing collateral.
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