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Do Billboards Help SEO?
Let’s Find Out!
Do Billboards Help SEO? Let’s Find Out!
These days, most businesses put the bulk of their focus on online marketing, assuming that it is the only avenue that would lead to success in their business. While digital marketing is important, the internet is not the only tool that helps in building a brand – Outdoor advertising marketing is also an effective way of promoting business. OOH advertising, such as billboards and transit ads, are immensely popular and effective as they provide brands a means to connect with their audience in a genuine way.
Does outdoor advertising affect your SEO ranking? Sure, the connection may not be evident, however, the correct OOH strategy can certainly help improve your ranking and visibility on the search results. Moreover, it will be able to help learn how much optimization of your marketing spending can happen. Let’s look at how outdoor advertising can elevate your SEO strategies and how to quantify the results of this investment.
Does outdoor advertising increase my chances of improving my SEO ranking?
Outdoor advertising alone does not have an influence on the SEO of your website, but it can increase brand visibility and the number of people looking for your brand which will benefit your SEO in the long run. Traditional advertising can improve your digital presence when it is combined with effective digital marketing. However, with some research, we discovered that outdoor advertising can enhance website SEO in the following ways:
1 . Brand Searches Increased : Branded searches increase when companies display advertisements outdoors. The advertisement can have images and other elements within it that appeal to viewers. When these viewers search for your brand, that signals to google that your website is authoritative and relevant which boosts your ranking.
2 . Traffic To Your Website Directly Increased : Outdoor advertising captures consumers’ attention which in turn makes them remember your brand. It helps encourage them to visit your website. When people come directly to the website without a google search first, it indicates a strong brand credibility which ensures better ranking on the search engine.
3 . Engagement on Social Media : Build relevant sharable content that is creative so that it captures the attention of the audience on social media platforms. New people will flood your social media page leading to an increase in mentions and shares which builds backlinks to your original website. All these social signals enhance your ability to rank on the search engine and achieve better SEO performance.
4 . Local SEO Enhanced : This enables better foot traffic in relation to a particular geographical area. If a business is aiming towards a location’s audience, outdoor marketing will enable them to search the regionally specific keywords and will boost your local SEO ranking.
What methods can I use to measure the results of outdoor advertising?
Results from outdoor advertising can be tracked by using QR codes or unique hyperlinks and simply by counting the amount of internet traffic or calls received. Our firm has an arsenal of traditional and modern tools and techniques to measure and analyze the results of your campaign. Some of them are provided below:
1 . Analyze Website Traffic Increase : You should evaluate your website analytics throughout the duration of your outdoor ad campaign. A comparison of before and after data will determine the ad’s performance. An increase in general campaign interest, especially from fresh new users, implies that the campaign was effective.
2 . Unique URLs and QR Codes : Your outdoor advertisements can include specific URLs or QR codes. It is easy to monitor the volume of users coming from those URL links when using Google Analytics. This enables attribution of meaningful online behavior to offline marketing campaigns.
3 . Search Volume for Brand Name : After an outdoor campaign, you should utilize Google Trends, or SEO tools like SEMrush to check if there is an increase in searches for your brand name. A high volume in branded searches means that your outdoor advertisements have been able to capture the attention of new potential customers.Zoom Search.
4 . Utilize Social Media Monitoring : Check on social media to see if people are talking about your brand, to evaluate the effectiveness of your outdoor advertising efforts. Marked engagement and interactions indicate that your audience is responding well and that your messaging is helpful in encouraging conversation.
Want to maximize your marketing ROI? Our audit & consulting services help identify what’s working and what’s not.
5 . Question Your Customers : Inquire from your customers where they found out about your products via surveys or at the point of sale. If they repeatedly cite outdoor ads as a source, this advertising medium is useful. You get the most important information straight from the horse’s mouth as regards which outdoor advertisement sites and formats work best.
6 . Analyze Your Sales Together With Advertising And Marketing Activities :If your aim is conversions, check if there is an increase in inquiries, sign ups, or sales immediately after an out-of-home advertising campaign. This form of advertisement is effective if your purchase behavior study shows changes in trends within the exposure to the advertisement.
Outdoor advertising boosts your SEO indirectly. In combination with outdoor advertising, SEO is looking to improve brand searches, website traffic, and social media mentions and searches. This results in overall improvement in rankings. Businesses can optimize their calculations by custom URLs, QR codes, and website analytics as measures to estimate the effectiveness of outdoor campaigns. With proper implementation, outdoor advertising can amplify your digital work and foster a full marketing ecosystem.
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