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WhatsApp Marketing for Kolkata’s
Traditional Business Growth
WhatsApp Marketing for Kolkata’s Traditional Business Growth
Kolkata is the cultural heart of India and like any other city in India, it follows and admires traditions. The sweet shops of North Kolkata, the legendary book shops on College street, and the Gariahat markets are all traditional businesses that the city takes pride in. As consumer interest shifts towards the internet, businesses, no matter how large and old, are required to change the way they market their products and services.
The shift to digital is not only for new and young companies, older companies need to embrace it just as much. The problem is reconciling the older forms of marketing with the newer digital methods. One of the simplest forms of advertising that can be adopted is WhatsApp marketing. It is easy to use, inexpensive, and users find it more engaging than other forms of advertising.
In what ways can WhatsApp marketing assist Kolkata's conventional businesses in digitizing their services?
Most small and traditional businesses in Kolkata still depend on publicity through word-of-mouth. WhatsApp marketing enables them to interact with their customers, share their catalogs, and even place orders straight away. The Kolkata branch at Vibrant Branding helps these local companies implement digital marketing via WhatsApp to boost customer interaction. Here’s how
Improving Customer Interaction : Most businesses depend on face-to-face interaction. With WhatsApp Marketing, these relationships can still be maintained, only now in a digital format. Businesses can send special offers, updates, text messages, and use other ways of interacting with their customers.
Management Of Orders Made Simple. : Numerous small shopkeepers, bakeries, and grocery stores in Kolkata still use phone ordering. They can now use WhatsApp Business with catalogs, automated replies and order confirmations which are simple tools to make their business more effective.
Broaden Audience Reach : Businesses do not have to wait for people to walk by their store to sell goods. By simply sharing promotional posts through WhatsApp groups or broadcasts, they can reach people located far away from the business physically.
Improvement Of Customer Service : Businesses can serve their customers better by offering instant support on WhatsApp for any questions regarding products, prices, stock, or even delivery services. This results in better customer satisfaction and retention.
Marketing By WhatsApp Reduces Costs : Using WhatsApp marketing is more cost-friendly than traditional advertising means like placing an ad in a paper or putting up flyers. A business can send out promotional messages and during holiday seasons, the business can offer discounts and loyalty gifts for minimal expense.
How does Vibrant Branding assist in marketing with WhatsApp for different industries in Kolkata?
Vibrant Branding’s Kolkata office specializes in WhatsApp marketing for different sectors like handlooms and textiles, jewelry, restaurants, bookshops, real estate, schools, travel agencies, and even event planning. Some of our services revolve around automating chatbots, bulk text messaging, devising customer engagement strategies, and tracking the campaigns to help businesses increase their sales and reach. We make sure that the diverse industries in Kolkata adapt and leverage WhatsApp to improve their sales and customer relations. Here’s what they have been doing:
1 . Retailers and other shop owners : Vibrant Branding has tailored WhatsApp marketing strategies for sweet shops, clothing stores, and even local bookshops. A saree shop in Burrabazar can promote a new saree collection through WhatsApp marketing. Even a mishti shop having a seasonal special can market itself WhatsApp Marketing is all about marketing yourself instantly.
2 . Restaurants and food ordering services Innovatively : Business WhatsApp solutions are provided for restaurants and they are being used not only in Park Street but also in Salt Lake and New Market. These are helping manage customers’ table reservations, food deliveries, and other questions. Automated chatbot solutions are provided by Vibrant Branding to these restaurants so that they can function efficiently.
3 . Health care : Vibrant Branding is helping clinics, diagnostic centers, and pharmacies to engage patients more effectively by promoting the use of WhatsApp for appointment scheduling, receiving test results, and health consultations.
4 . Real estate and property management services : Real estate in Kolkata is booming and so are the surrounding areas of Rajarhat and New Town. These areas depend on WhatsApp marketing for property inquiries, scheduling site visits, even virtual tours. Vibrant Branding aids in direct advertising to clients so developers and even agents of real estate can sell the properties.
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5 . Institutions for Education & Coaching : Kolkata is a well-known destination for education, particularly for the coaching classes based in South Kolkata and Salt Lake. Vibrant Branding helps these students in engagement, fee collection and issuing updates on online classes via structured WhatsApp campaigns.
6 . Event/ Wedding Planning : Kolkata has a cultural obsession with exuberant weddings and celebrations which gives Kolkata based event planners an opportunity to use WhatsApp for bridal consultations, venue booking and event reminders, all managed very well from Vibrant Branding.
For traditional businesses in Kolkata, WhatsApp marketing is no longer just a channel—it is a means to change how business is done. With the addition of WhatsApp, businesses can update their operational systems while keeping their old world charm. Vibrant Branding and Strategies facilitates this new way of doing business by helping companies in all sectors leverage WhatsApp marketing to remain relevant in the business landscape today.
As Kolkata shifts to a Digital First Approach, WhatsApp marketing action gives businesses the opportunity and tools they need while giving them the confidence to embrace innovation while strengthening their heritage.
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Recent Updates
- 12 February 2025
- 12 February 2025
- 12 February 2025
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