Brand Authority and Recognition – Social media platforms help in enhancing brand authority and a good example is Facebook. Active branding on Facebook has the potential to increase business search queries on Google, resulting in higher business rankings. A brand which users have interacted with and trust repeats gives them a higher reason to explore the business’ website. Moreover, a trusted brand helps with customer stickiness and brand loyalty in the long run.

Backlink Opportunities – Influencers and bloggers using Facebook have the ability to create backlinks by mentioning important content found on their webpages or websites. Having high quality backlinks are essential in achieving SEO success, and content while maximizing the usage of Facebook can pin point other industry leaders or top sites to link to your content. When influencers, bloggers, or businesses see value in high quality content, the links tend to help out the site’s credibility.

Improved Local SEO – A well optimized Facebook business page that has the right NAP (Name, Address, Phone Number) will enhance credibility and local visibility boosting local SEO. Customer and client interactions within Facebook are important for reinforcing a business’s local reputation. Businesses with Facebook pages that actively post and get customer engagement also increase the probability of being included in local searches for recommendations.

Social Signals and Search Algorithms – Even though many do not regard social signals as a ranking determining attribute, shares and comments can lead to more content visibility. Search engines value highly shared and debated materials. More activity on Facebook means that the content is more relevant and this means that better positions in search results can be achieved over time.