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Logo Redesign vs. Custom
Design: Which One is Right for You?
Logo Redesign vs. Custom Design: Which One is Right for You?
A brand’s identity includes the logo, which is developed alongside the brand name and tagline. All three elements work in conjunction as a representation of the brand’s values, mission, and unique attributes. An additional factor to consider is how trust with customers is established by the growth of the brand itself. The brand’s logo is one of the most vital parts of their identity and alteration of the logo will strengthen recognition of the brand. However, as companies grow, they tend to ask themselves whether they should design a new logo from scratch or redesign the existing logo. Depending on the existing logo the company has, they also tend to ask themselves what is the distinction between template logos and custom logos. Understanding these questions can help tackle the dilemma brought forth by the shift in the brand’s image. Let’s explore them.
Can you redesign an existing logo?
Yes, changing the design of the logo while keeping its roots is something we do very well. Our team of professionals Vibrant Branding and Strategies make it their business to consult and understand the alterations that you want to make. Afterward, they guarantee that the redesign will improve the branding visually. Here are some steps that simplify the choice of a new logo:
Change in Values – As the mission value of the brand grows, the services offered tend to expand and the audience shifts as well, hence the logo loses its accuracy and relevance.
Outdated Design – The design world is constantly evolving and a logo that looked stylish ten years ago may look completely dull today.
Rebranding – Having a new logo is critical whenever a company decides to change focus, merges with another company or even changes names, as it helps the logo suit the new change.
Improved Readability & Versatility – Older logos may not be compatible with the new digital age, requiring them to be redesigned for improved usability.
Competitive Edge – Redesigning the logo can help the brand become appealing to their audience and stand out against competitors.
While designing a new logo, utmost care must be taken to not remove crucial aspects of the logo that are deeply connected with loyal customers.
What’s the difference between a custom logo and a template logo?
Custom Logo : A custom logo is made specifically for a company and thus is more likely to be unique and original. They also have the following benefits:
Tailored to Brand Identity: Such logos take into account the mission, beliefs, and even the target market of the brand.
Eye-Catching and Uniquely Appealing: Because the logo is made from scratch, it stands out from its competitors as there are no other logos similar to it.
Flexibility and Scalability: Custom logos are perfect for business cards as well as billboards and everything in between.
Professional Appeal: Logos designed by graphic design professionals usually look very clean and of high quality.
Template Logo : A template logo is a generic piece of imagery that can be tweaked to suit a business’s needs. These logos are cheap and available on many online platforms, making them ideal for small or new businesses. Unfortunately, it also has downsides.
Lack of Uniqueness: Template logos lack originality as logos are purchased by various businesses, raising the likelihood of other competitors using the same design.
Limited Customization: The template can be edited to an extent, however, the core concept of the logo stays the same, making it harder for the brand to stand out.
Lower Brand Recognition: As the image lacks relevance with the specific entity, a template logo will not hold value or interest to the targeted audience.
Scalability Issues: Certain logos may not be able to adapt to the standards of different social media platforms, such as Facebook and Instagram, or to handle the printed form.
Want to maximize your marketing ROI? Our audit & consulting services help identify what’s working and what’s not.
Which One Should You Choose?
Choosing between a logo designed from scratch and one built from a template is dependent on quite a few aspects, like its cost, branding objectives, and the overarching vision. If your brand wants to build a strong foundation and yield lasting impact, then a custom logo is the best option. However, if you’re just starting out and need a quick, money-friendly option, a template logo works as a stopgap.
When deciding whether to redesign your brand’s logo or choose between the custom and template logo, it is important to first consider your brand’s value and their future growth. A logo is much more than just a simple graphic — it is the face of your company. Hence, investing in a unique design can have a big impact on how the audience will perceive your brand. Choosing the right strategy will take your branding to the next level and leave your competitors bewildered.
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