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Mumbai Train Advertising:
Types and Campaign Durations
Mumbai Train Advertising: Types and Campaign Durations
Mumbai, known as the financial capital of India, is a bustling city with a vast commute network. Millions of people shuttle everyday using its lifeline – The railways. To cater to such a diverse audience, train advertising in Mumbai has emerged as an effective tool for brands to capture audience’s attention. It does not matter if you are a startup looking for visibility or a well known brand looking to maintain your presence, train advertising provides a great opportunity to effectively reach your audience.
What types of Train Advertising are available in Mumbai?
Various formats like exterior wraps, interior posters, digital screens, and vinyl stickers are offered by Train Advertising Services in Mumbai. Maximum visibility is offered by exterior wraps that cover the entire train, while interior posters can be placed inside the train cars. There is a new trend of digital screens that offer dynamic content. All these options enable different brands to choose a format that fits their budget and marketing objectives to ensure the desired audience is targeted by the campaign. Following are some of the most requested types that brands favor:
Exterior Train Branding
Assorted Wraps: The total branding is done on trains which makes these trains moving billboards through the city.
Side Panel Advertising: These are advertisements showcased on the sides of the train where they are visible if the train is at a station or moving.
Roof Advertisements: These are the ads on the roof of the trains which guarantee the maximum exposure. These trains go through areas where people on flyovers and tall buildings can clearly see the ads.
Advertise on Trains Interior
- Ceiling and Panel Advertisements: These ads are in the wholly underserved pieces of real estate inside the coaches. They are visible to commuters wishing to sit or stand.
- Branding on Handles: Another ad innovation is advertising on handrails and handles. Commuters are invariably forced to engage this ad as the handles are held during travel.
- Backrest Advertisements: These are done on the backrests of seats and are common in first class compartments.
- Window Decals: This advertisement is a window advertising sticker. It serves as an extra contact point for commuters and ads are more likely to be remembered.
Digital Train Advertisements
- Trains with fitted led screens: Some trains have fitted with other advertising gadgets like digital displays, thus enabling them to load animated or video advertisements.
- QR Code ads: Train surfaces can be elegantly decorated with QR codes from which passengers can effortlessly obtain special deals or other brand offers.
- Audio commercials: Some train cars allow marketers to place short, promotional audio clips that claim a generic product during traveling sessions.
Branding at the Railway Station
- Platform hoardings: These are made of larger posters than usual placed out of the railway platforms. They have such vivid colors and they are like a captive audience that is waiting to board trains.
- Branding on columns and stairs: These ads on pillars and staircases where people have no other option than to see it maximizes engagement.
- Train aka bus door advertising: They are fixed on the doors of the bus trains. These ads are noticed conveniently grabbing attention from passengers before they step in.
- Digital Kiosks: Customers can view brand advertisements on the interactive digital kiosks located at railway stations using the touch-screen feature.
How long do advertising campaigns that run on trains take in Mumbai?
In Mumbai, train advertising campaigns can be tailored for any length of time, whether it’s a short term sales campaign or a long term brand promotion exercise. Campaign duration is influenced by set goals, available budget and selected advertisement format. You have the option of running the advertisements for a week, a month or a year. Longer campaigns tend to enhance brand recall better compared to shorter ones, but shorter campaigns are better suited for launches or promos. Your agency will assist you in determining the campaign duration that will best suit your goals. Below are some of the details:
Short-Term Campaigns (1-3 Months)
- Optimum for new product introductions, event advertising, and even seasonal sales.
- This is also common for internal digital advertising as brands are able to frequently change the content being displayed.
- Also allows organizations to gain brand recognition when the advertisement is viewed within a short period of time.
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Medium-Term Campaigns (3-6 Months)
- For building brand image and generating business leads.
- Commonly done with side-panel branding and billboard advertising at railway stations.
- Helps in making daily commuters recall the brand after a prolonged period of time.
Long-Term Campaigns (6- 12 Months or More)
- Effective for brands targeting ongoing marketing and advertising as well as recall marketing.
- Commonly includes full train wraps or advertising on the platforms.
- Encourages a prominent perception in the commuting public, especially established brands.
Advertising trains in Mumbai is an excellent marketing approach as businesses can advertise their brands in an effective manner. The wide spectrum of advertising options along with the flexible campaign timelines make it easier for businesses to run impactful campaigns. Whether it is promoting a brand, increasing sales, or rolling out a new product, the ever-busy railway network of Mumbai ensures that the word is spread in a timely manner.
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- 12 February 2025
- 12 February 2025
- 12 February 2025
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