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Outdoor Advertising &
SEO: A Winning Strategy?
Outdoor Advertising & Local SEO: A Winning Strategy?
With how fast-paced and ever changing Bangalore is as a city, it is quite evident that businesses are always on the lookout for ways to promote their services and products to their preferred audience. As such, both new and established companies are employing unique measures to create a strong foothold in the market. While it is true that online marketing has picked up in recent years, traditional means of marketing such as outdoor advertising continue to be important for engagement and visibility.
People tend to think that billboards, transit ads, and large advertisements are only useful for offline marketing. However, their influence goes far beyond that. In actuality, outdoor advertising is an integral factor when it comes to optimizing local SEO as it assists businesses in improving their visibility as well as brand recognition in local searches.
How does outdoor advertising affect local SEO optimization?
Yes. When your outdoor ads are strategically placed in busy areas in Bangalore, they can improve local brand recognition, thereby assisting in boosting your local SEO. Vibrant Branding and Strategies can increase the traffic on your website, which is good for your local search rankings. However, it does help to boost local SEO in numerous ways, such as:
More Branded Searches For Your Business : Seeing a billboard or a transit ad that has your company name or logo can compel a user to check up your company or business on the internet. If there is an increased volume of clicks or searches related to your business on Google, this would indicate your business’s relevance which can improve its authority and visibility while positively affecting its ranking.
Improves Visibility of a Local Business : In a particular area, advertisements boost the number of search engine queries from that region. As a result, a business that is easily visible is also highly searched for online. A well-placed ad in a specific geographical region prompts people to search for the business online. This website traffic significantly boosts local search engine optimization rankings.
Increased Engagement on GMB Profile : Whenever an advertisement to your business is displayed, customers are likely to search for it. This can also increase the number of reviews, searches for the location, and many other interactions on the Google My Business profile. Google uses these engagement factors to determine the rankings for local searches, so this information is very valuable.
Promotes Social Media Sharing and Mentions : Remarkable and innovative posters about events and other outdoor advertising plastered onto billboards to gain the attention of the public without any prior announcement induces a buzz in discussions and conversations on social media platforms. When people discuss and post pictures of your advertisement, your brand gets promoted online boosting the number of backlinks and brand reputation within search engines.
Increases Physical Store Visitors : As a result of outdoor advertising, especially age sensitive keyword location derived advertisements, rapid customer foot movement towards the physical stores is initiated. To add on, the wider the net of customers within the area, the stronger the local SEO ranking as businesses are encouraged to check into the area.
Does outdoor advertising work for everyone in Bangalore?
Yes, outdoor advertising works for a range of businesses, including retail shops, restaurants, realtors, etc. Regardless of the type of business you are in, Vibrant Branding and Strategies will custom design your campaign so that it meets your expectations. Find out the various segments businesses fall under:
Most Suitable Businesses for Outdoor Advertising
Retailers And Shopping Malls – Local advertising has a strong impact on local foot traffic.
Restaurants And Cafes – Advertising near busy locations will give instant access to potential customers.
Hospitals And Clinics – Advertising through logos and signs increases the trust for local communities.
Educational Institutions – Billboards are likely to gain the attention of prospective students near colleges and schools.
E-Commerce And Delivery Businesses – Brand recognition through advertisements fosters app installations.
Want to maximize your marketing ROI? Our audit & consulting services help identify what’s working and what’s not.
Not Fully Dependent Businesses on Outdoor Advertising
Companies That Have A Strong And Direct Network Focus- They largely focus on direct meetings and other networking opportunities.
Freelancers and Consultants- Most tend to utilize social media platforms as a primary source of advertisement.
Highly Specialized Services- Online advertisements will be more effective when dealing with a highly specialized audience.
Bangalore is fairly active with outdoor advertising and it is integrating that with digital marketing. When combined with other marketing efforts, outdoor advertising increases brand awareness while enhancing local SEO. Its success depends on the company, its market, and ad placement strategy.
Companies trying to increase their foothold in Bangalore can generate a combination of offline and online success by improving outdoor advertising alongside a robust digital marketing strategy. Done with the right precision, it can prove trumping local SEO results and augmenting the value of the brand.
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