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Using Hashtags to Improve Local
SEO on Instagram
Using Hashtags to Improve Local SEO on Instagram
In this technology-oriented world, social media is a lot more than just a place to post images and chat with friends. It has emerged as a significant marketing platform that companies utilize to create brand recognition, engage with clients, and increase revenue. Out of all social media platforms, Instagram is widely preferred compared to other platforms because of its visually appealing interface and active audience. Instagram has millions of daily active users, which makes it an incredible platform to creatively market brands and services.
Marketers focused in a particular region, in this example, Bangalore, can tremendously benefit from Instagram marketing. But in order to be efficient, marketers must understand what hashtags are and how they affect Local SEO. A business can increase its audience with the appropriate Instagram marketing plan and properly defined hashtags.
Why do people use hashtags in Instagram marketing?
Hashtags are important if you want to make your content on Instagram more accessible. With the use of proper hashtag strategy, Vibrant Branding and Strategies helps clients’ posts to be seen by a larger and more relevant audience, so they get more engagement and followers. Hashtags function as keywords and allow businesses to target users seeking particular information. In this regard, businesses do the following:
1. Increase Visibility & Reach : With the use of hashtags, users will be able to find the content that is relevant to their interests. Hashtags allow your posts to show up in searches so potential customers can find your business. Maximizing the use of trending, niche, and branded hashtags can greatly improve your reach.
2. Establish Connections with Target Audience : Using targeted hashtags will help capture the right audience. For instance, a cafe located in Bangalore can use #BangaloreFoodies and #NammaBengaluru to reach local clients, allowing businesses to easily get in touch with people looking for their services.
3. Engagement Boost : Unlike those that are not utilized, posts with hashtags are more likely to achieve more likes, comments, and shares. Because they are participatory in nature, they help every content to be more engaging. The greater the engagement, the greater the likelihood of appearing on the Explore page. Consequently, the more engagement the post receives, the more likely Instagram’s algorithm will increase its visibility.
4. Promotes Brand Recognition : By designing branded hashtags like #YourBrandName, you make it simpler for your customers to tag your business in their social media posts. With their content, they promote the brand forwarding your brand’s reach. With time, the proper use of hashtags can also make your business to be easily identified in your niche.
5. Assists in Monitoring Campaigns : Managing social media needs marketers to track relevant hashtags. Marketers can easily track campaign outcomes using distinct campaign specific hashtags and engagement metrics. This data can be particularly helpful when developing new strategies in campaigns to understand which ones were most effective.
Will Instagram marketing be beneficial for my local SEO in Bangalore?
Absolutely! Instagram marketing helps boost your local SEO by targeting local audiences using geotagging, location-based hashtags, and collaborations. Being an Instagram Marketing Agency in Bangalore, we assist local businesses to expand their reach on Instagram and on the search engines as well. Using Instagram for marketing can enhance traffic and brand visibility in a particular region or area. Here’s how:
1. Increases Area Specific Visits To Your Website : Having a business Instagram profile with a clickable link to the website helps grab the attention of local visitors thus increasing website visits. Increasing traffic results in better rankings on search engines. The active use of Instagram stories and bio posts to advertise the business website increases engagement from users.
Want to maximize your marketing ROI? Our audit & consulting services help identify what’s working and what’s not.
2. Improves Recognition of Local Businesses : Regularly sharing content and local hashtags (for example – #BangaloreStartups and #BangaloreShops) enables locals to become more familiar with your business. This goes a long way in winning customers’ business and trust within the industry.
3. Enhances GMB Signals : When someone interacts with your Instagram posts or browses through your site, Googles identifies this activity as a good indicator of your business’s local SEO rating. This activity done on social media can also improve your overall online presence because it shows that you are relevant and popular, depending on the search engine.
4. Generates User Reviews and Recommendations : Marketing using Instagram enhances customer interaction and contentment. Satisfied customers usually leave recommendations on Google, thus enhancing your business’s local SEO. When customers leave positive reviews, this increases the likelihood of the business ranking high in Google’s local searches.
5. Improves Visibility in Local Searches : When people look for companies in Bangalore, Google is likely to scrape information from the social media handles. A well established business on Instagram increases the chances of being included in the local searches. Furthermore, it has been observed that local businesses active on Instagram rank higher in local searches.
Marketing on Instagram helps businesses improve brand recognition and interact with customers which widens their online presence. It is worth noting that hashtags are critical for increasing the reach, pulling in more local customers, and increasing more engagement. For businesses based in Bangalore, using location specific hashtags ensures that the brand gets a lot of local impressions, especially if the Instagram strategy is well planned.
In addition, even though Instagram does not directly help with Google ranking, it does aid in local SEO by increasing traffic to the company’s site, boosting its reputation, and having more customers engage with the brand. All these factors contribute to effective Instagram marketing through a good digital marketing plan. These factors help businesses to remain competitive within the industry.
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