Over Underdelivering Design: Most store owners tend to bombard their website with too many design features and fail to put their best foot forward. Be it excessive graphics, irrelevant photographs, an overwhelming amount of different fonts used, or a whole cabinet of a homepage, mixed up designs will make it difficult for the customers. Always keep in mind that a lot of fancy details are never the answer. You should try to wreck a shovel clean one that emphasizes your products and provides a good user experience.

Neglecting Mobile Device Compatible Designs: In modern society where most browse and shop on mobile devices, neglecting mobile optimization is a disastrous error. While Shopify does provide mobile friendly templates, it is your responsibility to confirm the responsiveness of your website across different screen sizes. Failure to do so can bring about poor user engagement, thus losing potential sales.

Not Paying Attention to the Sites Loading Speed: Slow loading times is one of the straightforward and simplest methods to on-board possible clients onto your site. Shopify allows for different customizations to be made, but excessively placing large images or complex apps can reduce the overall speed of the site. Remember to optimize your images, limit the amount of applications, monitor the speed pretty often and improve the general user interface of the site.

Absence of Effective Call to Actions: Your visitors will not know what to do next if there are no clear CTAs. Whether “Add to Cart” or “Shop Now ” or “Learn More” make sure that these indicators are in appropriate zones within the site. A good Call to Action or CTA button with good design improves the chances of conversion significantly.

Improper Site Structure: If your audience is unable to locate what they require with ease, they will abandon your site. Organize your website in a way that is simple, structured, and helps the users to easily move. Users should be able to change categories with ease and related items should be kept in one place.

Ineffective Product Descriptions: Descriptions of products help an individual to better explain what they are selling, which aids in getting a customer’s attention. When vague or incomplete descriptions are displayed, it makes the customer curious about the products which are bad for business. Take your time to ensure you include everything about the product and make the description informative and appealing so your customers want to purchase it.