Along the way, how people communicate has changed progressively. From word of mouth to written letters, from newspaper to radio and television, each new development has redefined the way people and companies communicate. The digital revolution has introduced yet another revolutionary change—one that has transformed brands’ engagement with their public. In a world where the internet, social media, and smartphones are increasingly taking over our lives, companies need to adapt to meet their customers where they are spending most of their time: the online world.Picturing yourself taking a seat on the couch in your morning cup, browsing for messages on the phone. Of course, endless notifications on that phone screen is one which will never spare getting noticed by your email mailbox. Whether from vital work developments, a promulgating campaign promise, or newsletter from one much-loved firm, all that emails accomplish does matter considerably. While social media messages blink and disappear into the stream, emails linger with a persistent presence, hoping to be opened and acted upon at the reader’s leisure.